Why do we fail to reach our fitness goals?

When it comes to attaining our fitness goals, our willpower only seems to last a few weeks. According to the Fitness Industry Association, about 12% of gym memberships are signed in January, but the numbers fall drastically in February. So why does this happen and why can’t we keep up a regular schedule when it […]

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Why do diets fail?

One of the reasons I believe that diets ultimately fail, is that we usually start them in a negative frame of mind – because we feel bad about the way we look or feel. What’s more, for the majority of us who have been on repeated diets, it is difficult not to feel that this […]

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