Unraveling the secrets to ‘sustainable behavioural change’ (SBC) is like searching for the Holy Chalice. In order to understand SBC a little more, we must first recognize that we humans are running on autopilot for around half of our waking hours. Here’s an interesting correlation: – ‘People spend 46.9 percent of their waking hours thinking […]
Sustainable Behavioural Change: Part 1
